Generate a job ad with AI

A good job ad is more than a list of duties. It needs a hook, the right self-selection cues for who should and shouldn’t apply, and clear next steps. The platform’s AI ad generator does that for you, using your job description as the input.

When to use it

Use the ad generator AFTER you’ve created the job and written the internal job description. The generator turns your description into a public-facing ad ready to post on Seek, LinkedIn, your careers page, or anywhere else.

Don’t use it as your only job description. The internal description captures the role honestly for your team; the ad is the marketing version that goes out to candidates.

Generate an ad

1. Open the job from the Recruitment dashboard.
2. Click to generate an ad.
3. The platform sends your job description to Claude and generates a structured ad.
4. The output appears in a preview pane.

What the AI produces

The generated ad is a structured HTML document with nine sections:

1. Hook. A one or two sentence opener that gets attention.
2. Self-selection criteria. Who this role is right for (and who it’s not).
3. Responsibilities. The day-to-day work.
4. Required skills. Must-have technical and soft skills.
5. Character traits. What kind of person thrives here.
6. Benefits. What the candidate gets out of joining.
7. Company description. A short pitch on your organisation.
8. Application instructions. How to apply.
9. Closing line. A final note that reinforces the tone.

This structure works well across most job boards. You can keep it as HTML or strip the formatting if a particular board needs plain text.

Edit before posting

The AI is a starting point. Read the generated ad and adjust:

• Tone. Make sure it sounds like your organisation. Less corporate, more direct, more warm — whatever fits your brand.
• Specifics. Add things the AI couldn’t know: your specific tools, team structure, recent projects, any leader the candidate would report to who’s worth naming.
• Things to remove. Cut anything that’s generic-fluff. If a line could appear in any job ad, it’s probably worth replacing or cutting.
• Salary. The AI doesn’t include salary unless you’ve set one on the job record. Decide whether you want to publish a range. We’d generally recommend yes — it helps candidates self-select and signals seriousness.

Posting the ad

The platform doesn’t post directly to job boards (yet). Copy the final ad and post it where you advertise. Your job’s application URL (generated when you published the job) goes at the end so candidates land on the right form.

Re-generating

If the first generation doesn’t feel right, you can re-generate. Common reasons:

• The first draft was too generic; you want a punchier hook.
• The tone was too corporate.
• A specific section came out weak.

For best results, before re-generating, edit the underlying job description. The AI takes its cues from there. Adding 2-3 sentences about why this role exists or what success looks like in 90 days often makes a meaningful difference to the output.